Kiosk POS is growing in popularity as businesses of all kinds discover the many benefits self-service kiosks deliver. Consider these five benefits of kiosks as you evaluate whether this technology may be right for your business.
1. Improve the Customer Experiences
Many businesses turn to kiosk POS to enhance customers’ in-store experience. When convenience is key, kiosk POS often is the solution. With user-friendly interfaces that guide customers through focused navigation menus, kiosk POS provides a wealth of information about your business’ products and services and frequently asked questions. Instead of taking an employee away from a high-value task, customers can get the answers they need at their own pace.
2. Time Is of the Essence
Do customers really need face-to-face interaction for some of the most common in-store tasks? Probably not. Sometimes they just want to get in, get out, and get on their way — and kiosk POS is a great way to make this happen.
For tasks that are transactional by nature, kiosk POS can save time for both your customers and your associates.
3. Prioritize Your Workforce
Some businesses have discovered that installing kiosk POS helps them assign staff to more important, revenue-driving functions. For example, in restaurants with kiosk POS workers can shift the bulk of their time to back-of-house activities focused on expediting food preparation, which accelerates table turn and improves customer satisfaction. In retail stores, leaving basic functions to kiosk POS means employees are freed up to better serve customers with more complex issues — and focus on making the sale, the upsell and the cross-sell.
4. Attract New Customers
Kiosk POS can be a great branding tool for your business. In our digitally-driven world, many customers simply may feel more comfortable interacting with a kiosk than with a human being. Or maybe they just don’t want the hassle of tracking down staff.
Also consider that some potential customers may have other issues that would prevent them from seeking out your store associates. Perhaps it’s a language barrier or speech impediment that makes communication a challenge. Using kiosk POS can empower these customers through self-service instead of relegating them to awkward face-to-face interactions.
5. Happy Workers
Don’t overlook the human element of relying on machines to improve the store environment. Your workers probably get tired of answering the same basic questions over and over. If it’s a question that a kiosk POS can answer, let the machine do the job. Your associates will appreciate having more time to interact with customers and do what they do best — sell.
Kiosk POS is becoming the secret weapon for transforming restaurants and retail. Installing kiosk POS can show both customers and staff that you value their time and put a premium on convenience. If you’re looking for a multifunction tool to drive revenue and boost the customer experience, it’s time to consider the kiosk.
For more information on implementing kiosk solutions in your restaurant, visit our resources page and download our free e-book “Why Restaurant Kiosk Solutions are Driving Customer Satisfaction.”
